Las Vegas “Linqing” Up Hotels With New Shops, Dining (Say Goodbye, Imperial Palace)

Project Linq Now Official – Caesars Entertainment (the company) has announced their 1/2 billion dollar project to convert the smelly side-street (glorified alley) between The Flamingo Las Vegas and O’Sheas into an entertainment district anchored at the rear by a “biggest in the world” observation wheel (think London Eye) called the High Roller. Restaurants and bars will make up about 70% of the project with retail and entertainment rounding out the rest.

Like the Imperial Palace? Bummer for you. No, they are not blowing it up. But it will get a completely new look, new casino area, new name, and open up to create a passage between Carnival Court and Linq.

O’Sheas is going bye-bye. Kind-of. The present O’Sheas location will be turned into part of Project Linq (which we assume means more Strip-front dining and roof-top nightlife which has become so popular). O’Sheas itself will be integrated into the “new” Imperial Palace (which has no announced name yet). This actually makes sense. If you’ve been coming to town for a while, you’ll remember that (what is now) Rockhouse — the separate area of the IP fronting The Strip – was once a bar and casino area. This would be a very sensible spot for the O’Sheas relocation.

The winners and losers? Obviously too early to tell. Ceasars Entertainment (CET) is noting that the prime demographic Linq is reaching out to are 21-46 year olds. The average age of the Las Vegas visitor is 49 and even CET noted that only 52% of Las Vegas visitors will fall into this category over the next few years. The Riviera is banking hard on the over-50 set and if they can hang on during their bankruptcy, they may benefit from some of the migration. As most likely downtown will. If the “new” O’Sheas is too “uppity” then they’ll see the migration of their customers to Casino Royale (who would be well-served to knock out part of their front wall to create an open-to-The-Strip atmosphere, and immediately figure out where they can put beer pong).

My concern? Visitors tend to not walk away from The Strip. It is almost like a phobia. It is one thing to walk into a hotel, but down a side area between two hotels that takes you “off” The Strip? Will the lure of looking at the High Roller be enough to get them walking that direction? Or is part of the “bet” on this project a hope that CET will get the taxpayer support (read: special sales tax) needed to build an arena on the rest of the land they own back there? We all know that sports/event arenas do wonders for nearby restaurants, bars, and retail. I’m surprised that no one has asked about how important of a cog this is to the CET plans.

Ted Newkirk
Publisher
AccessVegas.com

Hard Rock Hotel Las Vegas $100 Million Expansion Details

The Hard Rock Hotel Las Vegas has completed their expansion, dramatically improving and upgrading the entire resort. They have added 320 new rooms and suites, the Rock Spa, Baby’s nightclub (a subterranean dance club that is a visual assault of purple, yellow, and metallic blue) and four new restaurants. They have also expanded and enhanced our world famous pool and Beach Club with a bar, grill and swim up casino.

Most notable are the addition of four new restaurants, including: NOBU, PINK TACO, AJ’S STEAKHOUSE and THE COUNTER. Along with the Hard Rock Hotel’s two original restaurants, MORTONI’S and MR. LUCKY’S, the hotel finally has the kind of variety offered by other major resorts. Here’s the rundown:

NOBU – Already open in New York and London, the opening of Nobu in Las Vegas represents one of the more interesting additions to Las Vegas’ ever-burgeoning culinary landscape. Nobu presents an unusual brand of Japanese cooking with Latin American influences. (Reader reviews are welcome — as noted, we aren’t much for Japanese cuisine).

PINK TACO – Combining Mexico and East L.A., this contemporary take on Mexican classics also features a Tequila Bar as well as an open-air taqueria adjacent to the exposed kitchen.

AJ’S STEAKHOUSE – Every casino has one. We prefer the Binion’s $3 steak special or Carver’s in Green Valley if you plan to break out the credit card.

This article originally appeared July 7, 1999 in the Access Vegas Insider Vibe

Ted Newkirk
Founder/Managing Editor
Access Vegas