I hate to beat this into the ground, but the AVERAGE age of a Las Vegas visitor is 49 years old. That fell a few years during the boom, but it came right back and settled at 49. 49 year olds that make upwards of 6 figures per year.
Yet, The Las Vegas Strip seems hell-bent on focusing on people under 35.
Downtown’s outrageous gaming gains in April (25% over the previous year) were no surprise to me. For the most part, downtown is going after the 40+ crowd and starting to do a damn good job of it. Even before their 80’s Rock themed summer for 2012, they’ve had Arena Tribute Band and other 80’s rock/metal cover bands playing for a couple of years now.
I’m 46 and downtown is starting to be my preferred place to hang out. OK, it isn’t as spiffy at The Strip, but it isn’t as expensive either. Even the best restaurants are relatively affordable. Getting bored of the casino you’re at (or simply losing too badly)? A 30 second walk will put you in an entirely new property. You simply can’t do that on The Strip.
Don’t get me wrong: The Strip has awesome shows and great attractions that you won’t find anywhere else in the world. But with the Fremont Street East bar district, the resurgence of Neonopolis, great free entertainment nightly and no thump-thump nightclubs, downtown might be calling your name if pimple cream and prom are a very distant memory.
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