Tropicana Las Vegas’ Nikki Beach – A Niche Of It’s Own

I’m bullish on the Tropicana Las Vegas remodel. I can’t believe the “bang for the buck” they are getting for the $165 million they are spending. It is night and day. People who have not set foot in the Trop in years (or perhaps never at all) will check it out and be impressed. I’m not suggesting that it will Bellagio, Palazzo, or Wynn Las Vegas, but the redo will zing them well up the pecking order.

The biggest announcement has been the addition of a Nikki’s Beach for their pool area.

I continue to hear the “how is Nikki Beach going to do in a city awash in daylife” and (with all due respect), I don’t think anyone has researched Nikki Beach enough. They have a worldwide reputation and a built in clientele. They aren’t trying to be Rehab. And they will be more “boutique” than Encore Beach Club.

This is not exactly Rehab — further into the video you see the laid back side — (although some may deem it NSFW):

From their Nikki Beach Miami page:

Nikki Beach Miami is the hidden jewel of South Beach, located at One Ocean Drive along the beautiful Atlantic Ocean amid swaying palms trees and warm sunny breezes. Nikki Beach has established itself as the landmark for ultimate parties, celebrations, and entertainment and always lives up to it’s reputation as a party playground for jet setters, celebrities, VIPs, guests and visitors alike.

I think the key words there are “hidden jewel”. This is where you go when you want to chill with hundreds, not rage with thousands.

If they peel off people from neighboring hotels that have a lousy pool area, it will be a success. And I don’t see it appealing to the Jersey Shore wannabes.

If the Tropicana pulls off this whole South Beach thing like I believe they will, they’ll be successful. Surprisingly enough, no one has grabbed that theme yet (and people still love themed hotels). Recouping $165 million isn’t like trying to recoup what CityCenter cost. At the end of the day, they didn’t tank the $70 million cost of Encore Beach Club into Nikki Beach here, so modest results will be very acceptable and deemed successful. If it catches fire, it will just be a bonus.

Ted Newkirk
Founder/Managing Editor
Access Vegas